Postal Outreach
Run personalized, trackable postal campaigns at scale—fully integrated into your outbound sequences.
Essential Postal Features
📬 Print & Delivery Monitoring
Ensure accurate delivery and receive real-time updates from print partners.
- Pre-validate addresses before printing
- Get alerts for undeliverable mail with reason codes
- View live delivery status and historical logs
📦 Personalized QR Code Tracking
Every letter includes a unique QR code for engagement tracking and conversion insights.
- Redirect recipients to personalized landing pages
- Track scans by recipient with lead ID and UTMs
- Access real-time engagement logs for each campaign
How Teams Use Pegaflow for Postal Outreach
Re-engage Cold Prospects
Use case: A B2B SaaS SDR team sees high email bounce rates and disengagement from previous prospects.
How it works: Pegaflow triggers a physical letter with a personalized QR code to inactive leads based on email open or click behavior. A/B tested copy helps re-capture attention, and tracking logs show scan activity.
Drive Offline-to-Online Conversions
Use case: A founder running an ABM campaign wants to increase traffic to personalized demo pages from top accounts.
How it works: Each mailer includes a custom QR code linking to a smart landing page with UTM tags and lead ID. Pegaflow logs visits and alerts the team when target accounts scan or visit.
Replace Unresponsive Channels
Use case: A lead generation agency managing outreach for clients needs a way to bypass email and LinkedIn saturation.
How it works: Pegaflow adds print mailers as a fallback in multichannel sequences. Letters are triggered after failed attempts and dynamically populated with the prospect's company and offer.
Test Campaign Messaging at Scale
Use case: A growth team at a fintech startup wants to validate messaging across multiple industries.
How it works: Pegaflow runs a postal A/B test with tailored content per segment. Conversion metrics help the team identify which angles resonate by market.
Level Up Outbound with Postal Outreach
Add high-conversion print mail to your outbound sequences and gain insights from real-world engagement data..
Frequenlty asked questions
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How is direct mail triggered in Pegaflow?
Postal steps can be added inside multichannel workflows and triggered by events such as email opens, CRM status changes, or time-based delays.
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Are QR codes unique per recipient?
Yes. Pegaflow generates a unique QR code per contact, allowing individual tracking of scan behavior and page visits.
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Can I test different versions of the same letter?
Pegaflow supports A/B testing for direct mail, allowing users to compare variants by design, messaging, and CTA to optimize performance.
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Is address verification included?
Yes. Pegaflow runs address validation before printing to reduce bounce rates and alerts users about undeliverable mail with return reasons.
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Which print partners are supported?
Pegaflow integrates with a network of global print providers and automatically selects the closest print hub based on recipient location.
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Is there reporting for delivery and scans?
All campaigns include real-time logs for print, delivery, scan events, and landing page visits, viewable per recipient.